Head of User Acquisition

About BetrFounded in 2022 by Joey Levy and Jake Paul, Betr is building the world’s first real money gaming super app. The company’s first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users. Betr plans on launching multiple additional new nationwide gaming verticals within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr’s gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market.
Betr’s media division, Betr Media, is one of the fastest growing sports betting media brands in the U.S. and helps support the company’s user acquisition and retention efforts.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.
Betr is seeking a talented and results-driven Head of User Acquisition. This role will be responsible for driving user acquisition strategies and campaigns to grow Betr's customer base. The Head of User Acquisition will work alongside the Retention/CRM Lead, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value. The Head of User Acquisition will work closely with cross-functional teams to achieve aggressive acquisition targets and manage a team that owns paid media and affiliate marketing. Key Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and other verticals.
• Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
• Collaborate with Head of Marketing and Head of Media to develop a more robust KPI set for brand awareness and affinity
• Collaborate with product and data on optimizations to the conversion funnel
• Work closely with Betr Media in order to maintain and extend our best-in-class processes surrounding paid advertising creative development, A/B testing, content development, and utilizing our talent roster to drive measurable gaming growth
• Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
• Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
• Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, paid search, CTV and affiliate/partnerships.
• Lead brand partnerships for Betr in conjunction with Betr media
• Accountable for new partner selection ahead of key tentpoles, namely NFL 2025
• Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
• Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge.
• Establish strong working relationships with external agencies, vendors, and partners to maximize user acquisition results.
• Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
• Proven experience 4+ years in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
• Strong understanding of digital and traditional marketing channels and platforms
• Strong understanding of marketing and affiliate partnerships, from both a dealmaking and value-maximization perspective
• Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
• Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
• Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
• Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
• Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Passion for the online gambling industry and a customer-centric mindset.

Bonus Points:

• An understanding and genuine interest in the the sports and gaming industries!