Hawks iQ, HBCU Pathways Internship

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

Job Summary: The Intern, Hawks iQ will support the analytics team in driving data-driven insights across ticketing, marketing, retail, and strategic intelligence functions. This role provides hands-on experience in business analytics within a fast-paced sports and entertainment environment, offering exposure to real-world applications of data analysis, reporting, and strategic decision-making. This internship is ideal for students or recent graduates eager to learn how analytics shapes business strategy in professional sports. The intern will work closely with senior analysts and leadership to support projects related to ticketing performance, customer insights, marketing effectiveness, and revenue optimization.

Key Responsibilities:

 Ticketing Analytics Support

• Assist in tracking and analyzing ticket sales performance across various products, including single-game tickets, suites, and premium seating.
• Support the development of reports and dashboards that monitor sales trends, attendance patterns, and revenue metrics.
• Help gather and organize data to inform pricing recommendations and inventory optimization strategies.
• Contribute to research on consumer behavior and demand signals that influence ticketing decisions.

Strategic Intelligence & Business Insights

• Assist in building and maintaining business intelligence reports that track key performance indicators across marketing, retail, and event operations.
• Support post-event reporting by collecting and analyzing data on fan engagement, merchandise sales, and operational performance.
• Help identify trends and patterns in customer data to support audience segmentation and marketing strategies.
• Contribute to the creation of visualizations and presentations that communicate insights to stakeholders.

 Data Management & Analysis

• Assist with data collection, cleaning, and preparation to ensure accuracy and reliability for analysis.
• Support the team in maintaining data integrity and documentation of analytical processes.
• Participate in exploratory data analysis to uncover insights that drive business decisions.

Collaboration & Learning

• Work closely with analysts, managers, and senior leaders to understand business challenges and analytical approaches.
• Participate in team meetings and brainstorming sessions to contribute ideas and learn from experienced professionals.
• Develop a foundational understanding of how analytics drives strategic decision-making in sports and entertainment.
• Take initiative to learn new tools, techniques, and best practices in data analytics and business intelligence.

Qualifications & Experience

• Currently pursuing or recently completed a Bachelor's degree in Business Analytics, Data Science, Statistics, Economics, Marketing, or a related field.
• Basic understanding of data analysis concepts and eagerness to apply them in a professional setting.
• Familiarity with Microsoft Excel; exposure to Python, R, or data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong analytical mindset with attention to detail and a curiosity for problem-solving.
• Excellent communication skills with the ability to present findings clearly and concisely.
• Ability to work both independently and collaboratively in a team environment.
• Passion for sports, entertainment, and understanding how data drives fan experiences and business growth
• Proactive attitude with a willingness to learn and take on new challenges

Education and Experience:

• Must be enrolled in an accredited HBCU College or University as a rising Junior and Senior
• Field of Study: Digital Marketing, Event Management, Finance, Business, Communications, Hospitality, Analytics, and Sales
• Minimum 2.75 GPA

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!