Analyst, Analytics - NHL

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Job Title: Analyst, Analytics

Department: Business Strategy & Analytics

Reports To: Director, Analytics

Location: Chicago / United Center (In-Office)

Hours: 9:00 am - 5:00 pm / Monday - Friday

Status: Fulltime, Exempt

# Direct Reports: None

Compensation: The annual budgeted salary range for this position is $60,000 to $70,000

The Chicago Blackhawks is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applications will receive consideration for employment without regard to gender, race, religion or religious creed, color, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. We are committed to providing reasonable accommodation for individuals with disabilities.

Role Summary:

As an Analyst on the BSA team, your primary focus will be on supporting our business leaders across the organization, primarily within our marketing department, by developing forecasting tools, understanding fan insights, building dashboards, creating automations, and generating actionable insights through analytics. This role is designed for candidates who thrive on using analytical tools to drive better decision-making, and working hand in hand with our team to implement those solutions.

Primary Responsibilities:

• Business Analysis & Reporting

  • Communicate complex analytical findings in a clear and concise manner to facilitate data-driven decision-making across the organization.
  • Collaborate with cross-functional teams (Ticketing, Sponsorship, Marketing, Community Relations, etc.) to understand and execute against organizational objectives, including ensuring adoption of tools.
  • Build and maintain KPIs and reporting frameworks to assess ongoing performance, proactively recommending improvements during program execution.
  • Leverage advanced SQL knowledge to extract, transform, and load data from across channels

• Marketing Optimization

  • Collaborate with the marketing team to optimize campaigns based on data-driven insights, ensuring continuous improvement and positive ROI.
  • Own the A/B testing process for marketing campaigns, analyzing results to refine spend allocation across channels and creative.
  • Conduct user journey analysis and conversion modeling to identify drop-off points, improve customer experiences, and design automated marketing flows using marketing automation tools.
  • Stay current on emerging digital marketing technologies, analytics platforms, and best practices to enhance campaign measurement and optimization capabilities.

• Fan Insights

  • Develop and execute a comprehensive fan survey strategy to inform engagements and business decisions across the organization.
  • Analyze syndicated marketing and audience data to uncover market trends and consumer behaviors.
  • Lead organizational efforts to establish a single source of truth for fan data, enabling accurate audience segmentation and personalized experiences.

Qualifications & Requirements:

• 1-3 years of experience in quantitative, analytical and/or client-facing roles

• Degree in marketing, analytics, statistics, economics, psychology, or related fields

• Technical Skills:

  • Strong proficiency in SQL, with ability to write complex queries and work with large data sets
  • Experience with data visualization tools (Tableau, Streamlit, etc.)
  • Experience with scripting languages such as R or Python a plus

• Marketing Skills:

  • Experience with marketing analytics tools & ad platforms (e.g. Google Analytics, Meta Ad Manager)
  • Understanding of survey design and tools (Qualtrics or similar)
  • Familiarity with marketing automation tools and CRM systems (Salesforce or similar) is a plus
  • Knowledge of and interest in SEO, programmatic, email marketing, social media marketing, and other digital marketing channels

• Soft Skills:

  • Self-starter able to identify challenges, chart solutions, and execute improvements
  • Exceptional problem-solving skills with the power to develop creative and efficient solutions
  • Excellent communication skills with ability to demonstrate clear, concise articulation of scenarios, options, risks, mitigations, and recommendations to non-technical audiences
  • Ability to manage priorities and work collaboratively across all levels of an organization to solve day-to-day challenges

• Ability to adapt to occasional variations in schedule including working nights, weekends, and holidays as business needs dictate based on the event calendar.

• Must demonstrate our organizational values of integrity, curiosity, empathy, collaboration, and originality.

What It’s Like Working Here:

The Chicago Blackhawks experience isn’t just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same – to reimagine the potential of hockey through memorable, inclusive experiences.

Perks and Benefits:

Competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), employee assistance program (EAP), comprehensive PTO package, social events, volunteer opportunities, and learning and development. Employer-paid breakfast, lunch, parking, on-site gym and training classes, employee ticket program, and more.

The Team:

The Chicago Blackhawks started their journey as one of the NHL’s “Original Six” professional ice hockey teams in 1926. Members of the Central Division in the NHL’s Western Conference and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015), the team calls the United Center home.

Each day the Team works to uphold our mission to reimagine the potential of hockey. At its core, the team and greater organization uphold its mission through its core values centered around integrity, curiosity, empathy, collaboration, and originality. They are fiercely dedicated to evolving and delivering new and legendary fan experiences and captivating new and diverse audiences, both on and off the ice. As part of their unwavering commitment to drive impact and purpose in the Chicago community, the organization opened the Fifth Third Arena (the team’s official practice facility and community space for youth hockey development), continues to make expansions to the Chicago Blackhawks Foundation, and acquired the AHL team the Rockford IceHogs.

The Chicago Blackhawks continue to grow in its commitments to honor and celebrate Black Hawk's legacy by offering our platforms, making meaningful contributions, collaborating with Native American people, and reimagining ways to support the many Native American people and communities they live amongst and alongside. They engage in this work through their formal partnership with Black Hawk’s ancestral tribe, the Sac and Fox Nation of Oklahoma, which the tribe established with the Chicago Blackhawks in 2021.