Integrated Marketing Intern

Hornets Sports & Entertainment (HSE) is a leading sports and entertainment organization dedicated to excellence both on and off the court. With new leadership and a strong strategic vision, HSE is focused on building a premier NBA franchise and delivering best-in-class experiences for fans, partners, and employees.

In addition to Charlotte Hornets basketball, Spectrum Center serves as a premier venue for concerts, family shows, and major sporting events. HSE is committed to positively impacting the Charlotte community by fostering connection, inclusion, and engagement through sports and live entertainment.

HSE is seeking an Integrated Marketing Intern to support the Business Intelligence (BI) team. This intern works closely with the Director of Integrated Marketing, collaborating with the BI team to develop and optimize email campaigns that deliver key insights, reports and solutions for the organization.

This role offers hands-on experience in integrated marketing strategies, providing a unique opportunity to understand how data and analytics drive decision-making in the marketing field. The intern gains valuable exposure to campaign execution, performance analysis and audience engagement while contributing to impactful marketing initiatives.

This is a paid, in-person internship. Interns will be paid $15.00 per hour, with the ability to work a minimum of twenty (20), maximum of thirty (30) hours per week. The 2026-2027 season program runs from September 7, 2026, through April 23, 2027.

Core Values

HSE embodies the following core values:

• Integrity
• Teamwork
• Competitiveness
• Candor
• Accountability
• Resilience

HSE is an equal opportunity employer and value diversity at our company. HSE does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Essential Duties and Responsibilities

• Support ongoing projects for Business Intelligence, Partnerships, Ticketing, Marketing, Mobile App and other areas of the business.
• Provide insights using data on consumer behavior, attitudes, demographics and more.
• Research industry trends and best practices to improve marketing efforts.
• Review and maintain current Tableau dashboards and optimize SQL queries.
• Assist with organizing, cleaning and managing data in CRM.
• Analyze email, mobile app and SMS marketing campaigns to assess performance and effectiveness.
• Develop dashboards and reports to track key marketing KPIs, such as open rates, CTRs, conversion rates and churn.
• Assist in A/B testing and segmentation strategies to improve engagement.
• Support data extraction, transformation and visualization to uncover trends and opportunities.
• Participate in the full internship program, including workshops, speaker series, job shadowing and working on an intern project.
• Perform other duties as assigned.

Required Skills, Experience, and Abilities
To be successful in this position, candidates should demonstrate the following competencies:

• A graduate of or pursuing a degree in Statistics, Mathematics, Business Administration, Computer Science or other related fields, or equivalent relevant experience preferred.
• Male collegiate basketball players must have exhausted their NCAA eligibility before participating in the HSE internship program.
• Understanding of email, mobile app and SMS marketing fundamentals.
• Interest in working in the sports industry, specifically within Business Intelligence.
• Experience with marketing automation platforms (e.g., Community, Braze, etc.) is a plus.
• Detail-oriented, self-starter with proven ability to learn new skills quickly.
• Possess strong analytical, creative problem solving and project management skills.
• Advanced experience with Microsoft Excel.
• Experience with market research is preferred.
• Experience with data visualization tools (Tableau preferred) is preferred.
• Experience with SQL or other database languages is preferred.
• Experience with data science and statistical software (R, Python) a plus.
• Experience with HTML a plus.