CRM Marketing Manager

About BetrFounded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming super app. In September 2023, Betr launched Betr Picks, which has quickly become one of the leading fantasy sports pick 'em products in the U.S. The product is currently available in 34 states. In September 2025, Betr launched Betr Social Sportsbook and Betr Arcade. Since launch, Betr Social Sportsbook, which is live in 32 states, has been one of the fastest growing products in the industry. Betr Arcade has quickly emerged as a leading skill games platform and is live in 38 states. Betr Social Casino soft launched in February 2026 and is launching in 28 states. Betr plans on launching prediction markets in 2026. Betr has one million paying users and is one of the fastest growing companies in the industry.
Betr is also the most followed sports gaming company on social media in the world, featuring 24/7 original content created by Betr Media, the company's internal media division.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

About the role:

The Betr team is looking for a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming (e.g., sportsbook, casino, DFS, or social/sweepstakes platforms) and understands how to balance data, creativity, and technical execution.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.  

What You’ll Do:

• Own and execute CRM strategy across email, push, in-app, and SMS channels

• Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)

• Develop customer segmentation strategies based on behavior, lifecycle stage, and value

• Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions

• Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)

• Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows

• Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment

• Ensure compliance with regulatory and responsible gaming standards

Bonus Points:

• Understanding of event tracking, instrumentation, and real-time triggers

• Ability to translate marketing needs into technical requirements/user stories

About You:

• 2–5 years of CRM / lifecycle marketing experience

• Hands-on experience with Braze (strongly preferred) or similar CRM platforms

• Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)

• Strong understanding of segmentation, personalization, and lifecycle marketing

• Familiarity with player incentives, promotions, and bonus structures

• Experience with experimentation and A/B testing

• Data-driven mindset with comfort analyzing performance metrics

• Ability to balance technical execution with marketing and brand considerations

Nice To Have:

• Basic SQL or experience working with data teams