Director, Partnership and Fan Analytics

Position Profile: Director, Partnership and Fan Analytics
Department: Business Intelligence
Reports to: Head of Strategy & Analytics
Status: Full-time
Work Location: College Park, MD

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Position Summary
The Washington Commanders are seeking a data-driven leader to join our organization as Director, Partnership and Fan Analytics, with primary responsibility for leading analytics and insights related to corporate partnerships, partner performance, fan surveys, and fan research initiatives. This role will serve as the central analytics partner to partnerships and strategy leadership, providing insights that directly influence valuation, activation effectiveness, engagement strategy, and long-term brand growth.

The ideal candidate brings a strong understanding of professional sports business dynamics, including partnership measurement, fan engagement drivers, brand perception, and consumer research methodologies. This individual will translate complex quantitative and qualitative data into clear, actionable insights for executive leadership and cross-functional business teams.

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Key Responsibilities
Strategic & Executive Support

• Lead analytics and research initiatives in support of partnership development, success, and solutions
• Provide data-driven insights to inform partnership valuation, renewal strategy, activation effectiveness, and account growth
• Support enterprise decision-making through fan research that informs brand strategy, fan engagement, and long-term planning
• Partner with senior leadership on budgeting, forecasting, and multi-year strategic initiatives tied to fan and partner growth

Partnership Analytics

• Build the analytical framework used to evaluate partner performance, including exposure, engagement, and activation ROI
• Develop standardized reporting and insights for partnership assets across venue, digital, media, and experiential platforms
• Support inventory strategy through valuation models, benchmarking, and performance tracking
• Analyze partner performance and fan interaction data to inform renewals, upsells, and new partnership opportunities

Fan Analytics

• Lead all fan survey initiatives, including survey design, sampling strategy, administration, and analysis
• Oversee fan research efforts such as segmentation, attitudinal studies, behavioral analysis, and brand health tracking
• Translate fan feedback and research findings into actionable recommendations that improve fan experience and engagement
• Identify key drivers of fan satisfaction, loyalty, and advocacy across multiple fan touchpoints
• Partner with leadership to ensure fan insights are embedded in decision-making

Reporting, Insights & Data Strategy

• Own executive dashboards and reporting frameworks related to partnership performance, fan sentiment, and research
• Ensure insights are delivered in clear, compelling formats tailored to executive, commercial, and marketing audiences
• Drive continuous improvement in survey methodologies, research rigor, and data quality
• Partner with internal teams to integrate fan data across research, marketing, and engagement platforms
• Champion best practices in analytics, experimentation, and data storytelling across the organization

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Qualifications & Skills

• Bachelor’s degree in Business, Analytics, Economics, Statistics, Marketing Research, Psychology, or a related field
• 8–12+ years of progressive experience in analytics, strategy, business intelligence, or consumer research
• Demonstrated experience supporting partnerships, brand, or fan/customer-focused functions in professional sports, media, or consumer-facing organizations
• Advanced proficiency with analytical, visualization and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
• Strong executive communication skills with the ability to translate research and analytics into business impact
• Proven ability to influence decision-making across cross-functional stakeholders
• Experience designing and analyzing surveys and primary research (quantitative and qualitative)
• Familiarity with sponsorship measurement, brand tracking, and fan engagement metrics
• Passion for professional sports and enhancing the fan experience through data and insights

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.