Director of Analytics & Strategy

Director of Analytics & Strategy

General Description:

The Director of Analytics & Strategy leads the organization’s reporting, visualizations, data mining, and analysis with the intent to inform decision-making on a variety of subjects including revenue generation, forecasting, lead scoring, and data systems integration. The department’s primary function is to accelerate growth and success for the business units, while enabling data-driven decisions across the company, including the Houston Rockets, Houston Comets and Toyota Center.

RESPONSIBILITIES include but are not limited to:

• Responsible for creating and implementing the display and distribution of data, measurement, and forecasting for company stakeholders.
• Proactively consult with various departments and the executive team on topics necessitating in-depth dissection and analysis.
• Partner with the SVP of Performance Marketing & Business Intelligence on revenue strategy. functions including rate card valuations, dynamic pricing, inventory management and paid media impact.
• Lead various business processes including sales forecasting, lead scoring, market penetration and other predictive modelling efforts.
• Oversee the data visualization strategy and maintain a user-friendly library of available data resources.
• Plan and implement ways to source and track fan behavior, engagement, and retention, including loyalty and retention programs.
• Partner with the Engineering & Innovation team on data warehouse efforts focused on data automation and integrations between data sources.
• Develop the strategy, implementation and analysis for the organization’s market research and consumer insights efforts.
• Partner with Lifecycle Marketing team on database growth, nurturing and conversion initiatives.
• Work with business leaders and colleagues to make actionable recommendations based on data insights.
• Work closely with the NBA and WNBA on league-wide Analytics & Strategy initiatives.
• Oversee team members providing guidance, training and career growth while optimizing their output.
• Demonstrates our One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.

  MINIMUM QUALIFICATIONS, PROFICIENCIES & EXPERIENCE:

• Education: Bachelor’s degree in data science, Business Analytics, Computer Science, Engineering,
• Information Systems, Statistics, Economics, or a related field
• Experience: 5+ years in a leadership role with a Strategy, Analytics or related team

Proficiencies, Skills or Equivalent Experiences:

• Strong business acumen and application of data and insights into business strategy
• Understand general predictive modeling techniques such as regressions analysis, customer profiling and segmentation, needs analysis, financial modeling, and other types of quantitative and qualitative analysis techniques
• A critical thinker who can identify solutions to complex problems
• Ability to initiate, design, execute monitor and evaluate outcomes of a project or initiative
• Demonstrated proficiency to collaborate with colleagues across multiple business areas
• Effective written and verbal communication skills to convey complex results in a clear, concise, and credible manner
• Refined presentation skills with expertise in designing effective charts and graphs
• Organized and disciplined with a strong attention to detail and persistent curiosity
• Experience leading a team and managing multiple projects in a fast-paced environment

Specialized Knowledge, Licenses, Requirements:

• Foundational computer skills (Microsoft Word, Excel, Power Point, Outlook, Teams)
• Experience in database management and working with relational databases (Snowflake is preferred)
• Fluent in SQL programming for database querying and management
• Experience with a BI/Visual Analytics Tool: Tableau is required
• Experience with a data science toolkit (Python, R, etc.) required
• A deep understanding of various statistical methods including linear regression, logistic regression, clustering and time series forecasting required

PHYSICAL & MENTAL REQUIREMENTS:

• In-house/in-office position at Toyota Center in Houston, TX
• The employee is regularly required to stand, sit, walk, use handle or feel, reach, stoop, kneel, crouch or crawl, communicate with others.
• The vision requirement includes the ability to review written and electronic materials in both digital and physical format.
• The employee must be able to transfer and move items for departmental needs.
• The employee must be able to adjust to changing work hours and locations as needed considering the strong focus on external communications and relationships.