Data & Insights Analyst (9-months FTC) - Formula1

At McLaren Racing, we believe only by chasing performance in everything we do can we give ourselves the best chance of success. Performance on track and in the factory. Performance for our people, our business and our partners. It’s about more than winning. It’s about hitting the highest standards, and then raising the bar again.

Purpose of the role:

Manage the measurement, reporting and insight generation for McLaren Racing and its partners, focusing on the performance of the brand and commercial value driven through digital and social channels.

The postholder is accountable for managing their workload, balancing scheduled campaign reports and live reactive reporting to inform campaign performance.
Role dimension

You will report to the Associate Digital Director and be a part of McLaren Racing’s wider digital team, working in close collaboration with our content and social media teams.

This role provides hybrid working but requires you to be at the McLaren Technology Centre (Woking, UK) at least three days per week.

McLaren operates in a fast-paced, high-performance environment, and the nature of racing on weekends and working in social media means regularly working during unsocial hours.

Principal Accountabilities

• Report on content relating to the McLaren Formula 1 Team channels.

• Ensure live dashboards are well-maintained and updated.

• Proactively flag trends and content opportunities to the social media team.

• Support McLaren’s partners with scheduled performance reports and ad hoc reporting.

• Support McLaren’s business development and strategy teams with ad-hoc reporting.

• Support McLaren’s licensing team with fan engagement data to help achieve ecommerce goals.

• Collaborate with McLaren’s strategy team to align data and insights with market research and audience profiling.

• Support the growth and engagement of McLaren’s owned platforms by measuring performance, extracting insights, and providing recommendations to driver performance.

• Manage the use of the reporting tools, ensuring the tools align to business needs and budget. Your story

• A passion for sports and fan engagement.

• Strong knowledge of social and digital analytical tools.

• Strong knowledge of native ad platforms including TikTok, Facebook, Instagram, X, YouTube and Google.

• Strong knowledge of Google Analytics.

• Experienced with Microsoft Excel and third-party data management tools.

• Experienced with Microsoft PowerPoint to present data and insights creatively.

• Preferable experience with Microsoft Power BI and Tableau, as well as any previous coding experience.

• Experience working in a real-time, reactive digital environment and being able to multitask.

**What can McLaren offer?**

We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.

We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.

McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.

Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.

We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.