Senior Director of Business Analytics

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POSITION SUMMARY

The Senior Director of Business Analytics will be responsible for advancing data-driven decision-making across the Buffalo Bills organization, focusing on increasing revenue, enhancing fan engagement, and improving operational efficiency. The ideal candidate will bring prior experience leveraging data within a sports organization, including structuring, warehousing, and visualizing data effectively; developing and monitoring data-driven KPIs; designing and executing data-driven experiments; and solving critical business challenges through analysis. This new role will streamline all tools and platforms within the Bills’ data ecosystem and serve as a strategic thought partner to department leaders across the organization.

KEY RESPONSIBILITIES

• Partner with business stakeholders to create and implement a data roadmap focused on: (1) enabling data-driven decision-making, (2) establishing a single source of truth, and (3) improving organizational transparency and accountability
• Recruit, hire, and lead a team of technical specialists (e.g., Business Analysts, Data Engineers, CRM Analysts, and Data Scientists) to serve as strategic advisors and objective data resources throughout the organization
• Assess the Bills’ current data vendor stack and evolve the tech stack to enhance data capabilities, usage, and adoption
• Develop and lead predictive modeling efforts to inform strategic decisions (e.g., retention modeling, purchase propensity)
• Lead ticket pricing, product mix, and buyer-type analyses and synthesize findings into concise, actionable recommendations
• Drive the Bills’ secondary market ticketing strategy in collaboration with key stakeholders
• Support sponsorship initiatives, including category and asset valuation analyses, consumer and brand research, and performance tracking and reporting
• Create function-specific, executive-level dashboards to monitor and communicate organization-wide KPIs
• Identify and implement improvements in reporting and research methodologies
• Manage the Bills’ data infrastructure to ensure compliance with NFL data privacy policies
• Perform additional responsibilities as assigned

JOB REQUIREMENTS

• Bachelor’s degree in Mathematics, Data Science, Statistics, Business Analytics, Computer Science, or a related quantitative field; Master’s degree preferred
• 8+ years of experience in data analytics, data science, data engineering, or business intelligence, with at least 3 years in a senior leadership role, preferably within the sports industry
• Proven success in transforming raw data into actionable insights, communicating findings to stakeholders, and driving value across multiple business functions (e.g., ticketing, sponsorship, and marketing)
• Prior experience in recruiting, hiring, and leading a cross-functional, interdisciplinary team
• Demonstrated ability to source, build, and manage a data vendor stack that ensures data integrity and enhances data utilization
• Strong foundation in data governance, data warehousing, and ETL processes
• Hands-on experience developing and implementing predictive models to forecast trends, behaviors, and KPIs; proficient in R, Python, and SQL
• Expert knowledge of data visualization tools (e.g., Tableau, Power BI); proven experience developing dashboard suites centered on clarity, accuracy, and effective storytelling
• Excellent communication and presentation skills; demonstrated experience in making data insights accessible to diverse audiences
• Availability to work non-traditional hours, including evenings, weekends, and holidays as needed

THE IDEAL CANDIDATE

• Is a highly analytical and quantitative thinker
• Balances openness and collaboration with a sense of urgency; thrives in a fast-paced environment
• Is comfortable with both high-level strategic planning and in-depth analysis; willing to dive deep into analyses but able to uplevel insights into executive-level presentations
• Serves as a bridge between data and business operations; helps leaders clarify objectives and identifies opportunities for data-driven decision-making
• Collaborative by nature; always a team player and prioritizes shared success
• Takes ownership and accountability; identifies process improvements to make the Bills more efficient and effective and takes action

BENEFITS AND INCENTIVES

We offer generous benefits and incentives, including but not limited to:

• Medical Plans: Comprehensive and affordable medical plans; supplemental vision care and critical illness coverage; fully paid dental, short- and long-term disability, and life insurance coverage
• Investments: 401(K) with employer matching; and annual discretionary defined employer contribution
• Paid Time Off: generous paid time off including vacation/sick, holidays, volunteer time, diversity awareness time, fully paid parental leave, and personal leave
• Bills Experience: deeply discounted season tickets and parking; discounted merchandise
• Wellness: complimentary lunch in season; access to onsite fitness facilities
• Bills Family: many social events for employees and families including season kickoff party, various holiday parties, training camp passes, and Return of Blue and Red scrimmage; DEI initiatives and employee resource groups; Community Impact and Buffalo Bills Foundation volunteer events, and more

THE BUFFALO BILLS ARE AN EQUAL OPPORTUNITY EMPLOYER