Senior Data Analyst, Marketing

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it's unique:

• As a Senior Marketing Analyst, you'll be developing and establishing key reporting around the effectiveness and performance of our marketing initiatives
• Analyze customer acquisition, engagement, and retention, identifying trends and investigating root causes
• Create interactive dashboards, visualizations, and analysis applications to communicate marketing insights to stakeholders
• Work with cross-functional teams to identify data-driven solutions for marketing optimization and growth

Who you are:

• At least 5 years of experience working in marketing analytics
• Strong experience in one or more of the following areas:
  1. Promotions / retention analytics at a sportsbook, real-money gaming, or fantasy sports company
  2. Creative analytics and optimization
  3. User acquisition / growth analytics at a consumer-facing app-based company
• Prior experience with data visualization tools such as Tableau or Power BI
• Strong skills in SQL and impactful analysis presentation
• Highly focused on delivering results for internal stakeholders in a fast-paced, entrepreneurial environment
• Strong analytical and problem-solving skills
• Ability to collaborate with stakeholders across marketing, product, and business teams

Even better if you have:

• Experience in the daily fantasy sports or sports betting industries
• Strong interest in sports
• Familiarity with A/B testing and statistical analysis
• Experience with marketing attribution models and ROI analysis

Our target starting base salary range for this position is between $135,000 and $160,000 plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.