Manager - Digital Marketing

Digital Marketing @Dream11Our focus is on building highly scalable marketing campaigns that will attract crores of sports fans to play fantasy sports on Dream11. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI. Your Role:

• Handing digital marketing campaigns for Dream11
• Expert campaign manager across platforms (Meta, Google, Direct Publishers)
• Collaborate with cross-functional teams to solve onboarding problems
• Deep understanding of ad-tech and analytics(MMPs, Visualisation Tools, Databases)
• Work with the brand marketing & partnerships teams on Rights, IP, traditional media, collabs etc.

Qualifiers:

• 4-6 years of digital marketing experience at a B2C company
• Knowledge of how customer journey optimisation at B2C companies
• Understanding of online marketing ecosystem(Self-serve platforms, publishers, OEMs, Affiliates etc.)