Principal, Commerce & Data Marketing

Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.  Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success:  ·      Runner First We act in the best interest of the runner·       Word is Bond  We do what we say we’ll do ·       Champion Heart We give our all in everything we do·      There is no “I” in RunWe stay generous with our humanity ·       Keep MovingWe find ways to move every day, because joy is kinetic!  We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.   
Your Job:
As the Principal, Commerce & Data Marketing, you will partner with your manager in developing and leading Brooks’ demand generation strategies focusing on Affiliate and Direct Mail marketing to both retain and acquire new customers to the brand while also helping to increase brand awareness and drive business results for BR.com. You will also partner with leads across the Paid Media team to develop and hone our audience data marketing strategies and projects including rolling these out to your owned channels.  As a key leader on the NA Paid Media Team, you’ll be accountable for helping to develop and implement our data strategies and overseeing tactical execution and optimizations across multiple channels/programs including affiliate, partner marketing, referral marketing, and direct mail in addition to NA Paid Media Data Marketing projects.  You will be accountable for external vendors and agency management, ensuring the channels are meeting and exceeding brand and performance KPIs to drive the business. You will lead cross-functionally building relationships to drive the business across Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support programming and attain target KPIs across channel. The ideal candidate is one who is effective at collaboration, communication, performance, and is curious to learn something new every day, challenging the norm. Success in this role means being a high-impact business contributor, growing cross functional leadership skills, and driving strategy in a highly collaborative and data conscious environment.   Responsibilities:

• Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing/advertising opportunities for the brand
• Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams
• Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs
• Partner with other paid media team members to help inform data needs for seasonal tactical planning and seasonal strategy development in partnership with your manager for demand generation-based channels
• Manage partner agencies and external vendors, providing them with clear direction and strategic leadership
• Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns
• Support paid media audience led data projects including strategies for utilization of 1st, 2nd and 3rd party audience data
• Support launch of referral marketing program, in close partnership with manager, Loyalty, E-commerce and Digital Products teams
• Own budget management for programs including quarterly/yearly forecasting and modeling in partnership with agencies/external vendors
• Assist manager in developing the quarterly budget plans and monthly targets, and approach agile budget planning process based on the business flows
• Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations
• Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals
• Develop test and learn opportunities across all programs with aligned KPIs
• Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics.
• Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team
• Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams
• Develop and define the tools and metrics to measure, report and optimize our investments
• Exhibits initiative to look beyond the everyday business to look for opportunities to maximize sales potentials
• Other responsibilities as required

Qualifications:

• Bachelor’s degree in business, marketing, communications or equivalent experience required
• 10+ years of experience executing digital customer experiences, with preference for consumer brands driving performance programs
• 5+ years’ experience working within an eCommerce, Digital Marketing and/or Paid Media team
• Curious mindset with a bias towards action to move ideas into reality
• Ability to create a vision, define new ways of thinking, create new roadmaps and concepts, navigate ambiguity, define, and execute test/learn scenarios and influence stakeholders
• Ability to run independent analyses and access data to create strategies to drive the brand
• Proactively seeks creative solutions to increase demand and look holistically at the consumer journey
• High level of proficiency with Microsoft Excel and Power Point and strong aptitude to learn technical applications quickly. Experience with Tableau and Adobe Analytics a plus
• Experience with JIRA, Smartsheet, or other project management tools a plus
• Excellent interpersonal, listening, and communication skills - you can use verbal and written communication to express ideas clearly, and succinctly, including slide composition
• Able to organize and prioritize workload to meet deadlines, flexible and adaptive to changing priorities
• Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
• Strong runner focus/ability to anticipate and react to runner needs
• Embraces and lives the Brooks values!