Director, Business Strategy & Analytics - NHL

JOB SUMMARY:  The Director of Business Strategy & Analytics serves a crucial role in shaping and driving the strategic direction of our organization through analytics. You will lead a team of talented analysts and managers and collaborate with cross-functional stakeholders to develop and execute strategic initiatives. Your primary responsibility will be to advise the organization on how to leverage data-driven insights to enhance business performance, identify growth opportunities, and optimize operational efficiency. You will also be responsible for managing the systems and relationships that support the daily function of the organization such as the data warehouse, CRM, and reporting suite. 

ESSENTIAL FUNCTIONS:* Lead a team of professionals, who serve as a comprehensive information hub for revenue-generating and fan-facing initiatives undertaken by the Club

• Translate data insights into actionable strategies, providing recommendations to senior management and key stakeholders
• Develop and enhance current business reporting capabilities across the organization
• Drive strategic planning processes, including goal setting, resource allocation, and performance tracking
• Oversee the use of CRM by the Ticket Sales, Client Relations, and Corporate Partnerships teams
• Maintain and grow the data warehouse through the relationship with our main vendor (KORE) and evaluate how the team should use and manage the data warehouse moving forward.
• Collaborate closely with department heads across Marketing, Corporate Partnerships, Ticket Sales & Service, and Finance to develop and implement strategic initiatives that align with overall business objectives
• Monitor and evaluate key performance indicators (KPIs) to measure the effectiveness of strategic initiatives and identify areas for improvement
• Provide support to the Corporate Partnerships team on prospecting, asset valuation, deal tracking, and asset performance recaps
• Measure the results for marketing initiatives and report on marketing campaign performance for email, social, and other digital channels. Recommend changes to improve engagement, reach, and ROAS
• Lead the customer insights function including customer segmentation, fan research, and lifetime value analysis

JOB QUALIFICATIONS:* Bachelor’s degree in management information systems, business, mathematics or data management

• 2-4 years of business intelligence experience within the sports industry
• Expertise and/or working knowledge of:
  • Statistics
  • Data warehousing (KORE)
  • Coding/ETL Software
  • Data analytics
  • CRM systems (MS Dynamics)
  • Email systems (Eloqua)
  • Ticket operations systems (Archtics)
  • Data visualization software (Tableau)
  • Website reporting software (Adobe)
  • API’s and integrations
• Willing to work long hours including weekends and holidays

Physical Demands and Working EnvironmentWhile performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate. * This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed.

DSE Hockey Club, L.P. is an Equal Opportunity Employer