Marketing Manager - Growth and Customer Lifecycle Management

About DreamSetGo:
DreamSetGo is a sports travel & experiences platform, from the house of Dream Sports which is a sports technology company with brands such as Dream11, and FanCode in its portfolio. DreamSetGo offers sporting events and player-interaction packages to die-hard fans. From match tickets to stadium tours, from flights to hotels, from VIP hospitality to city tours, from exclusive celebrity meet & greets to digital experiences, and much more; we curate the most fulfilling sports travel and experiences packages exclusively for popular sporting events around the world.
As a Marketing Manager for Growth & Customer Lifecycle Management at DreamSetGo, you will lead all the digital marketing initiatives which include growth marketing strategies, automation and performance marketing initiatives. You would be leading online customer acquisition, retention and engagement. A keen sense of planning, execution, analysis, innovation and resourcefulness will be essentials for this role. A strong culture of collaboration across functions would be required in this role to own customer success & experience.  Key Responsiblites:

• Omnichannel Communication & Automation: Design and implement multi-step customer journeys and triggers (e.g., onboarding, upsell, re-engagement) via WhatsApp, SMS / RCS, app/website notifications and email. Audience segmentation expertise to optimize conversions and drive personalisation.
• Performance Marketing & Growth: Plan and manage digital ad campaigns (Google Ads, Facebook/Instagram, LinkedIn, affiliate channels) to acquire leads and drive bookings. Oversee SEO tactics and closely collaborate with the technology, sales and customer success teams to drive customer conversions.
• MarTech Stack & Analytics: Own marketing platforms (automation, analytics, attribution tools) to measure and optimize funnel performance. Produce regular performance dashboards highlighting CPL, CAC, ROAS, conversion rates, and recommend data-driven improvements.
• Reporting & Budget Allocation: Manage the digital marketing budget, allocating resources to high-performing channels. Report insights with a focus on ROAS & ROI, campaign outcomes, and future strategies.

Qualifiers:

• Minimum 4 years of experience in growth & performance marketing roles.
• Preferred prior experience : Startups, D2C (Consumer Goods / High frequency services), Agencies (Digital / Social / Production)
• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo, MoEngage, WebEngage).
• Expertise in performance marketing (Google Ads, Facebook Business Manager, LinkedIn Ads) and attribution modeling.
• Skilled with analytics platforms (Google Analytics, data dashboards, BI tools).
• Experience in customer lifecycle management and segmentation.
• Passion for sports and understanding of the sports industry is a plus.