Senior Manager, Consumer Insights & Research

Position Overview: The Washington Commanders are seeking a seasoned Consumer Insights Manager to join our Strategy & Analytics team. This pivotal role requires a hands-on leader adept at transforming complex customer data into actionable insights that drive business growth and enhance the customer experience. The ideal candidate will possess a blend of analytical expertise, strategic thinking, and effective communication skills.

Responsibilities: Design, execute and analyze quantitative and qualitative customer feedback, delivering weekly in-season reporting on gameday KPIs Build and maintain reports, dashboards and internal knowledge hubs to ensure fan and market insights are accessible across the organization Collaborate closely with Marketing, Partnerships, and other cross-functional teams to integrate consumer insights into strategic initiatives Support Partnerships team with audience insights and partner measurement Conduct ongoing market research to help inform team positioning and fan outreach strategies Develop and maintain a repository of best practices and league benchmarks across multiple functions

Qualifications:

· Bachelors degree and minimum 5-7 years of experience in consumer insights, market research, or related field, with a proven track record of delivering actionable insights that drive business outcomes · Strong background in both quantitative and qualitative research methods, including survey design, focus groups, and advanced statistical analyses · Proficiency in survey platforms (e.g., Qualtrics) and data visualization tools (e.g., PowerBI, Tableau) · Excellent communication skills, both written and verbal, and the ability to collaborate effectively with all levels of the organization · Proactive and resourceful self-starter with the ability to work independently and manage multiple projects simultaneously within set deadlines · Prior professional team, major brand, or agency experience strongly preferred

Salary: $90,000-$110,000