Manager - Brand Marketing

FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports. In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices. Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
Role Overview
We're looking for a sharp, creative and execution-obsessed Brand Manager to join our Marketing team. This role will be central to shaping how sports fans perceive FanCode — across every touchpoint. You will own campaigns end-to-end, champion our brand voice, and build fan affinity across the sporting calendar. Key Responsibilities:

• Brand Building: Conceptualize and execute integrated campaigns that build awareness, affinity, and preference for FanCode — both at a platform and property level. The role will entail planning, execution, and tracking of campaigns across sports verticals (e.g., F1, football, cricket, tennis), from brief to post-evals across ATL, BTL and Digital mediums.
• Comprehensive Social Media Management: Own FanCode’s social media presence end-to-end. Drive platform growth, engagement, and impact through sharp content strategy, timely storytelling, and community-building across Instagram, X, Facebook, YouTube, and emerging channels.
• Creative Development: Work with internal and external creative teams to deliver high-impact assets — across digital, social, and offline media.
• Digital Media Execution: Develop and implement paid digital media campaigns (Meta, Google, YouTube, influencers, etc.) to drive measurable growth and brand impact.
• Stakeholder Management: Liaise with rights owners, influencers, agencies, and internal cross-functional teams to ensure brand integrity and campaign excellence.
• User Insight: Integrate user feedback, research, and analytics into brand thinking. Constantly refine the brand experience using data.
• On-Ground & Experiential: Assist in planning and executing FanCode’s fan engagement initiatives online and offline.

Must haves:

• 5-7 years of brand or marketing experience (preferably in consumer tech, sports OTT, gaming, etc.) with strong familiarity of the media landscape.
• Experience with influencer marketing and creator-led amplification across platforms.
• A fan-first mindset — you deeply understand how Indian sports fans think, behave, and engage.
• Ability to think strategically, execute flawlessly, and manage multiple stakeholders.
• Exceptional communication and presentation skills.
• Comfort working in a fast-paced, dynamic environment with tight turnarounds.
• Passion for sports.

Good to haves:

• Exposure to working with product, UI/UX, and growth teams.
• Comfort with campaign dashboards, A/B testing, and audience segmentation.