Associate Product Manager - Experience

FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports. In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices. Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
**Product @ FanCode:**Our focus is on building a highly scalable single destination for all sports fans. The product team conceptualises features and provides a strategic roadmap for creating fan-centric solutions. The team is filled with visionaries & risk takers who eat, sleep & dream the product! We use technology & tools like Google Analytics, Looker, CleverTap, to analyse data & enhance performance. Key Responsibilities:

• Embrace an AI-first strategy, using GenAI for prototyping, workflow automation (n8n, Zapier), and streamlining processes and fan experiences.
• Drive engagement & retention by identifying key levers that enhance fan stickiness, repeat engagement, and habit loops.
• Support strategic third-party integrations by driving product execution, technical coordination, and cross-functional alignment to ensure seamless partner onboarding and delivery.
• Support the end-to-end product lifecycle, from gathering user insights and defining product specifications to coordinating cross-functional implementation and monitoring outcomes.
• Conduct user research and competitive benchmarking to uncover fan needs, usability gaps, and market opportunities.
• Work closely with Product Managers, Engineers, Designers, and Business teams to deliver impactful and fan-first experiences.

Must Have:

• 2–3 years of overall professional experience in product management or adjacent roles (product/business analytics, UX research, or engineering).
• Experience using CRM tools and contributing to retention-focused product strategies.
• A demonstrated AI-first thought process in problem-solving and solution design.
• Demonstrated ability to identify user problems and collaborate on delivering user-centric solutions.
• Experience in building data driven insights with SQL.
• Hands-on with LLMs, prompt engineering, and applying AI capabilities to product use cases.

Good to Have:

• Passion for sports.
• Prior experience in a fast-paced D2C, OTT, or consumer tech product environment.