Manager - Brand Marketing

FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.
Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio.
Role Overview
We're looking for a sharp, creative and execution-obsessed Brand Manager to join our Marketing team. This role will be central to shaping how sports fans perceive FanCode — across every touchpoint. You will own campaigns end-to-end, champion our brand voice, and build fan affinity across the sporting calendar. Key Responsibilities:

• Brand Building: Conceptualize and execute integrated campaigns that build awareness, affinity, and preference for FanCode — both at a platform and property level. The role will entail planning, execution, and tracking of campaigns across sports verticals (e.g., F1, football, cricket, tennis), from brief to post-evals across ATL, BTL and Digital mediums.
• Comprehensive Social Media Management: Own FanCode’s social media presence end-to-end. Drive platform growth, engagement, and impact through sharp content strategy, timely storytelling, and community-building across Instagram, X, Facebook, YouTube, and emerging channels.
• Creative Development: Work with internal and external creative teams to deliver high-impact assets — across digital, social, and offline media.
• Digital Media Execution: Develop and implement paid digital media campaigns (Meta, Google, YouTube, influencers, etc.) to drive measurable growth and brand impact.
• Stakeholder Management: Liaise with rights owners, influencers, agencies, and internal cross-functional teams to ensure brand integrity and campaign excellence.
• User Insight: Integrate user feedback, research, and analytics into brand thinking. Constantly refine the brand experience using data.
• On-Ground & Experiential: Assist in planning and executing FanCode’s fan engagement initiatives online and offline.

Must haves:

• 5-7 years of brand or marketing experience (preferably in consumer tech, sports OTT, gaming, etc.) with strong familiarity of the media landscape.
• Experience with influencer marketing and creator-led amplification across platforms.
• A fan-first mindset — you deeply understand how Indian sports fans think, behave, and engage.
• Ability to think strategically, execute flawlessly, and manage multiple stakeholders.
• Exceptional communication and presentation skills.
• Comfort working in a fast-paced, dynamic environment with tight turnarounds.
• Passion for sports.

Good to haves:

• Exposure to working with product, UI/UX, and growth teams.
• Comfort with campaign dashboards, A/B testing, and audience segmentation.