Manager - Digital Marketing

Digital Marketing @Dream11Our focus is on building highly scalable marketing campaigns that will attract crores of sports fans to play fantasy sports on Dream11. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI. Your Role

• Handing digital marketing campaigns for Dream11
• Understands marketing channels well enough to independently manage them across Budgets, Creative, Bids etc.
• Good understanding of Ad-tech and analytics (MMPs and Databases)
• Collaborate with cross-functional teams to solve onboarding problems
• Works with brand marketing, partnerships on Rights, IP, traditional media, collabs etc.

Qualifiers

• 5-7 years of digital marketing experience at a B2C brand (preferably online gaming)
• Knowledge of how customer journey optimisation at B2C companies works
• Understanding of online marketing ecosystem (Self-serve platforms, publishers, OEMs, Affiliates etc.)