Strategy & Analytics - Market Intelligence Analyst - MLS

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

TITLE: Market Intelligence Analyst

DEPARTMENT: Strategy & Analytics      

REPORTS TO: Manager, Market Intelligence

FLSA: Full-Time, Salaried

 

WHAT SETS YOU APARTS

 

The Market Intelligence Analyst is responsible for delivering actionable insights and reporting that support partnership, marketing and organizational initiatives. This role assists in sponsorship CRM and deal tracking, conducts partner research and recaps, and supports campaign activation efforts. They will lead consumer research initiatives – such as surveys, customer profiles and journey mapping – and produce reporting across email, social and digital marketing channels. The Market Intelligence Analyst will also handle ancillary revenue tracking, post-match reporting and other business performance analyses. This position works closely with the Sponsorship and Marketing teams while collaborating across departments to fulfill organizational needs. The ideal candidate will have strong data analysis and reporting skills, experience with CRM systems and the ability to translate complex findings into clear, concise recommendations.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

• Consumer & Market Research: Monitor industry trends and competitive benchmarks using tools such as YouGov, design custom research studies and execute post-match and Season Ticket Member surveys in Qualtrics and Tableau.
• Partnership Reporting & Support: Create and update partner recaps, track activation deliverables, maintain sponsorship CRM and deal management data and provide timely reporting to support partner success and renewals.
• Marketing Reporting & Insights: Deliver recurring and campaign-specific reports across email, social and digital channels. Analyze engagement, customer behavior and marketing performance to provide actionable recommendations.
• Ancillary Revenue Reporting/Strategy: Analyze quantitative and qualitative data to identify patterns, trends and insights that can inform strategic decision-making and opportunities for revenue growth (e.g., F&B, merchandise).
• CRM Management Assistance: Assist in the tactical administration of the CRM system including reporting/dashboards, user management, data hygiene and data manipulation.
• Collaboration: Partner with Marketing, Sponsorship and other departments to understand their information needs and provide timely and relevant research/reporting support.
• Ad Hoc Analysis: Provide ad hoc analysis and reporting to support strategic initiatives and decision-making.
• Other duties as assigned.

QUALIFICATIONS

It’s never just a job at Orlando City SC.  It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• 2+ years of work experience in marketing/sponsorship/business analytics or similar
• Bachelor’s or advanced degree in business, marketing, data analytics or related field
• Preferred: Proficiency in data visualization (Tableau), survey design/analysis (Qualtrics), CRM systems (Salesforce), SQL and Excel, plus familiarity with project management tools
• Ability to work independently, take initiative and manage multiple priorities with minimal supervision
• Ability to attain and maintain SafeSport certification
• Ability to pass a background check
• Strong attention to detail, with excellent planning, communication and organizational skills
• Comfortable in a fast-paced, evolving environment, collaborating across teams and handling tasks at all levels

About Orlando City SC & Orlando Pride:

 

In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.  

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons. 

In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.  

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.

 

In 2017, both teams moved into its privately-owned, soccer-specific venue – Inter&Co Stadium – located in the heart of downtown Orlando.

 

In July 2021, the Club – which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium – was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.  

For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

 

Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at [email protected] to let us know the nature of your request and your contact information.