Marketing Analyst

Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
As a Marketing Analyst, you will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives. You’ll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders.
You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders. What you'll be doing

• Data Analysis: Dive into marketing data to provide valuable insights. You'll use SQL to extract and analyse data. Identify trends, anomalies, and opportunities for optimization across campaigns and channels.
• Data story telling: Being able to clearly explain and summarise key insights to non-technical stakeholders
• Attribution Models: Understand the value and discrepancies between attribution models in different ad platforms
• App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase). Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow.
• Reporting and Visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively.
• Marketing Metrics: Monitor and analyze key marketing metrics, including LTV (Lifetime Value), VTD (Value-to-date), CPA (Cost Per Acquisition), CPC (Cost Per Click), ROI (Return on Investment), and more.

What you'll bring

• Proficiency in SQL for data analysis
• Experience with marketing analytics, working with different technical teams like Martech and BI as well as in-depth knowledge of marketing metrics and the ability to derive actionable insights
• Excellent communication and presentation skills
• Hands-on experience in reporting, dashboard creation with data visualization tools
• Familiarity with Marketing A/B testing, statistical models and budget forecasting
• Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer.
• Strong analytical thinking and problem solving skills

Even better if you have

• Product Analytics skills