Senior Director of Strategy & Analytics - NHL

Position OverviewThe Senior Director of Strategy & Analytics will lead the development and execution of data-driven strategies that fuel the Pittsburgh Penguins' business growth, operational efficiency, and fan engagement. This executive will oversee enterprise-level analytics and strategic planning across ticketing, marketing, partnerships, digital, and venue operations, ensuring the organization is leveraging insights to drive decision-making and innovation.

Key Responsibilities****Strategic LeadershipServe as a thought partner to executive leadership, guiding long-term strategic planning and corporate initiatives.* Identify emerging trends and market opportunities to shape organizational growth strategies.

• Lead cross-functional strategic projects with a focus on innovation and impact.

Analytics & Business Intelligence* Build and manage a centralized analytics function that supports departments including ticketing, marketing, sponsorship, and digital.

• Design and implement frameworks for performance measurement, forecasting, and data visualization.
• Oversee data infrastructure, ensuring accurate, accessible, and secure data systems.

Revenue Optimization* Analyze and model pricing strategies, fan segmentation, and consumer behavior to optimize ticket sales, memberships, and corporate partnerships.

• Develop predictive models for demand forecasting, churn prevention, and campaign effectiveness.

Fan & Market Insights* Oversee research initiatives to understand fan sentiment, behaviors, and engagement drivers.

• Use data to inform fan experience enhancements and personalized engagement strategies.

Collaboration & Communication* Translate complex data into clear, actionable insights for non-technical stakeholders.

• Collaborate with IT, marketing, ticketing, and other internal teams to align strategic and analytic priorities.
• Present insights and recommendations directly to executive leadership and ownership.

Qualifications* Bachelor’s degree in Business, Economics, Data Science, or related field; MBA or advanced degree preferred.

• 10+ years of experience in strategy, analytics, or consulting roles—preferably in sports, entertainment, or consumer-facing industries.
• Demonstrated success in leading analytics teams and managing large, cross-functional strategic initiatives.
• Strong expertise in data analytics tools (e.g., SQL, Tableau, Power BI, Python/R).
• Deep understanding of ticketing, fan engagement, and digital marketing analytics in a sports context.
• Excellent communication, leadership, and organizational skills.
• Passion for sports and the mission of the Pittsburgh Penguins.

 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.