Analyst I, Customer Forecasting

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours As an Analyst I on the Central Forecasting team, you’ll shape how we evaluate and optimize marketing performance across the business. You’ll uncover trends, support machine learning initiatives, and build dashboards that guide high-impact decisions. Partnering with teams across marketing, finance, and analytics, you’ll drive smarter spend strategies and more accurate forecasts. Your curiosity and analytical skills will directly influence how we allocate resources and refine our marketing approach.

What you'll do as Analyst I, Customer Forecasting Leverage forecasting and data analysis techniques to measure, monitor, and predict new customer acquisition trends.

Collaborate with cross-functional partners across Marketing, Finance, Sportsbook and Casino Operations, Research, and Customer Experience to identify key drivers, risks, and opportunities in our forecasts.

Contribute to the design and enhancement of machine learning models, dashboards, and other diagnostic tools that improve forecast accuracy and efficiency.

Translate complex datasets and analyses into clear, compelling insights that inform decision-making for stakeholders at all levels.

Continuously evaluate forecasting methodologies, incorporating new data sources and approaches to improve precision and scalability.

Support ad-hoc analyses and high-visibility projects that drive innovation and help shape long-term marketing strategy.

Champion best practices in data integrity, reporting, and automation to ensure consistent, reliable insights.

What you'll bring Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

At least 1 year of experience in business analytics or data science.

Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.

Exposure to data science principles, including machine learning, regression and classification techniques, and model evaluation, as well as familiarity with tools like Databricks, Airflow, XGBoost and Bitbucket, is a plus.

Knowledge of A/B testing, experimental design, and hypothesis testing methods.

Curiosity to learn about a complex business and a desire to grow as an analyst.

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Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 64,000.00 USD - 80,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.