User Acquisition Analyst

We’re Underdog.

The fastest-growing sports gaming company, ever. We’re here to make sports more fun. We pair intuitive user experiences with innovative game designs to build the best experience for sports fans in America.

Since 2020, we’ve launched four of today’s most widely played fantasy games, and built the Underdog Sportsbook entirely in-house with our own tech. We move fast, act with urgency, and create experiences you won’t find anywhere else.

With a $1.3 billion valuation and backing from investors like Spark Capital, SV Angel, Mark Cuban, Kevin Durant, Adam Schefter, and more, we’re just getting started.

At Underdog, we play and win as a team. We take chances and are unafraid to attack hard problems. We face challenges with ambition and optimism. We play for the love of the game.

We’re Underdog. And winning as an Underdog is just more fun.

Join us.

As a User Acquisition Analyst, you’ll be the engine behind our UA team’s decision-making by  building analytics workflows, uncovering insights, and solving challenges around attribution and spend optimization. Your work will directly shape how we invest in marketing, how we measure success, and ultimately how we drive profitable growth.

If you love digging into data, optimizing performance, and turning analysis into action, this is your chance to make a big impact on a fast-growing company in one of the most exciting industries out there.

About the role

• Build and maintain analytics workflows to measure and optimize user acquisition performance
• Partner with the UA team to analyze marketing channel performance, creative performance, funnel optimization, and identify opportunities to scale
• Partner with BI and the UA team on regular competitor analysis and SOV tracking to inform media plans
• Provide actionable insights into campaign attribution, spend allocation, and ROI optimization
• Monitor and report on key growth metrics, including CAC, CPI, LTV, ROAS, and retention
• Collaborate with cross-functional stakeholders (Marketing, Finance, Product, and Data) to align on growth strategies
• Evaluate and improve marketing attribution models and data accuracy across platforms
• Create and deliver clear, compelling data visualizations and presentations to influence decision-making

Who you are

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field (Master’s preferred)
• 2+ years of experience in growth marketing, user acquisition, or marketing analytics
• Strong analytical chops with proficiency in Excel/Google Sheets and visualization tools like Tableau, Looker, or Power BI
• Comfortable working with digital ad platforms (Google Ads, Facebook Ads Manager, TikTok Ads, etc.) and attribution tools (AppsFlyer, Adjust, Singular, etc.)
• Deep understanding of growth and performance metrics (CAC, CPI, LTV, ROAS, retention)
• Strong communicator who can influence stakeholders with data-driven insights
• Thrives in a fast-paced, high-growth environment where priorities move quickly

Even better if you have

• Experience in mobile gaming, sports, or other highly technical industries
• Prior work with competitor insights platforms (SensorTower, AppTweak) to contextualize performance
• Knowledge of incrementality testing and advanced experiment design
• Experience working in a fast-paced startup environment with shifting priorities

Our target starting base salary range for this position is between $75,000 and $85,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual-first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.