Senior Social Media Analytics Manager

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

ANALYTICS

What We Do

Our Data & Analytics teams build powerful stories and visuals that inform the games we make, the technology we develop, and business decisions that drive Epic.

What You'll Do

We are looking for a Senior Manager, Social Media Analytics to lead performance measurement, insights development, and strategic experimentation across Epic’s social media channels. This role sits at the intersection of creative, strategy, and analytics, translating data into clear narratives and recommendations to empower stakeholders across marketing, content, and product. You will be responsible for building scalable reporting frameworks, designing testing roadmaps, and integrating listening, engagement, and performance data into everyday decision-making. You’ll also help ensure Epic’s social storytelling remains insight-informed, culturally resonant, and continuously evolving. This role is ideal for someone with deep analytical acumen, strong communication skills, and a passion for creativity and community.

In this role, you will

• Build and lead a centralized social media analytics function, delivering timely, actionable insights for brand, campaign, and community teams across Epic
• Develop frameworks to track performance across platforms (TikTok, Instagram, YouTube, X, Reddit, etc.), formats, campaigns, and franchises
• Partner with creative, strategy, influencer, and comms teams to define KPIs, assess campaign effectiveness, and inform content direction
• Lead the implementation of a unified reporting stack—balancing native platform metrics, third-party tools (e.g., Sprout, Emplifi), and custom dashboards
• Collaborate with social media managers to design and evaluate content tests, channel optimizations, and algorithm-driven experiments
• Conduct deep-dive analyses into audience behavior, engagement drivers, and content consumption trends—turning data into storytelling opportunities and building automated workflows and executive-level reports that enable faster, more confident decisions across the social ecosystem
• Own competitive and industry benchmarking to inform strategic shifts and platform innovation and guide the development of social listening capabilities to surface real-time community sentiment, creator trends, and cultural moments

What we're looking for

• 6–8 years of experience in social media analytics, marketing insights, or digital strategy, preferably in gaming, entertainment, or consumer tech
• Expertise in platform-native analytics (e.g., YouTube Studio, TikTok Analytics), third-party measurement tools, and data visualization (e.g., Tableau, Looker, Power BI)
• Proven track record of designing scalable analytics programs and influencing content or marketing decisions through data
• Experience working cross-functionally with creative, marketing, and product teams
• Ability to synthesize complex data sets into compelling, stakeholder-ready narratives
• Familiarity with A/B testing, audience segmentation, and experimentation design
• Fluency in social listening tools like Radarly, Sprout, ListenFirst, or similar
• Strategic mindset with a strong attention to detail and bias for action
• Passion for Epic’s mission and player communities—especially Fortnite, UEFN, and Unreal Engine

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.