Performance Marketing Manager - PPC

Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role As we continue to expand into new markets and scale our global footprint, we are looking for a Performance Marketing Manager to strengthen our PPC team and help drive growth across Google, Bing, and Apple Search Ads.In this role, you will manage and optimize campaigns across multiple countries, focusing on driving high-quality user acquisition and improving ROI through data-driven experimentation and continuous optimization. You will work closely with senior team members, as well as creative and analytics teams, to execute and scale performance strategies across both established and emerging markets. What you’ll be doing

• Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
• Manage end-to-end campaign operations — from setup and keyword research to monitoring, testing, and optimization — ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
• Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
• Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
• Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
• Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
• Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
• Support budget management, pacing, and forecasting across assigned geos and channels.
• Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.

What you’ll bring

• 3+ years of hands-on experience in performance marketing, with a strong focus on Google Ads.
• Proven experience managing acquisition campaigns across multiple countries or regions.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions.
• Proficiency with key tools such as Google Ads, Google Analytics (GA4), and BI tools (Looker or similar).
• Solid understanding of performance metrics, attribution models, and user acquisition funnels across web and app environments.
• Excellent attention to detail, organizational skills, and ability to handle multiple campaigns in a fast-paced environment.
• Collaborative attitude and strong communication skills, working effectively with creative, analytics, and local marketing teams.
• Passion for sports, digital marketing, and continuous learning in the evolving ad tech landscape.

Even better if

• Experience with Bing and/or Apple Search Ads.
• Experience within the online sports betting, gaming, or fintech industry.
• Familiarity with automation tools, scripts, or bulk management workflows for PPC campaigns.
• Understanding of localization and cultural nuances when running campaigns across different markets.
• Previous experience with cross-platform measurement frameworks or multi-channel attribution.

Tech Stack / Role-Specific Tools

• Google Ads (Search, Display, YouTube), Bing Ads / Microsoft Advertising, Apple Search Ads
• Google Analytics 4 (GA4), Looker / Data Studio for reporting, Google Tag Manager (GTM)
• Excel / Google Sheets for analysis
• Automation scripts or bid management tools — a plus