E-commerce Marketing Manager
Veo
Copenhagen
Salary:
đ„ sports
Analytics
Veo is a global leader in AI-based sports camera technology. Our innovative, fully automatic camera solution enables sports teams to record matches and training sessions without a camera operator. Weâre democratizing the world of sports by granting video analysis for teams on all levelsâa privilege that used to be only for the few. More than 40,000 clubs in 90+ countries record their games every week. Growing as fast as we do in Veo means that every day is different, exciting, and challenging, both on the front line and in the back office.
But thatâs not the most remarkable thing about us.
The coolest thing is our people. Weâve attracted some of the brightest minds in the industry. They are the reason we can create a great product and do it while enjoying ourselves.
The Opportunity
Weâre hiring an E-commerce Marketing Manager to drive self-serve revenue across the full funnel, attracting the right traffic to our store and converting that interest into purchases. Youâll be the e-commerce stakeholder within the marketing team and a core member of our e-commerce pod alongside a Product Manager and Engineers. While the buying experience lives inside our product, youâll set the commercial strategy, testing roadmap, and funnel priorities; the pod will partner with you to build and ship improvements.
This role focuses on lifting revenue and conversion through disciplined experimentation and cross-functional execution. Itâs a great fit if youâve run (or helped run) an online store and want to try new things at scale.
What You Will Do:
- Own the self-serve funnel & KPIs: set targets and track Traffic, CVR, and drop-offs for customers who buy online.
- CRO & experimentation: run a high-velocity A/B test program: Hypothesize, size, launch, and document learnings. Maintain a prioritized backlog that blends quick wins with bigger bets.
- Traffic â page â product fit: partner with Performance channel owners (paid search/social, retargeting, affiliates) to match intent to landing experiences and reduce wasted spend.
- Define requirements for the pod: turn insights into crisp user stories for pricing/packaging, checkout flows, plans & add-ons, value messaging, and payment options.
- Email automations for revenue: help implement high-impact flows that drive purchase, e.g., abandoned cart series, checkout reminders, and relevant upsells.
- Analytics & instrumentation: ensure clean tracking, build dashboards, and use GA4 + product analytics (e.g., Mixpanel/Amplitude) and BI to guide decisions.
- Merchandising & offers: test bundles, promos, financing/installments, and cross-sell/upsellâethically and profitably, with clear guardrails.
- Champion the voice of self-serve: share insights, influence priorities, and represent e-commerce performance in planning and reviews in revenue.
The Ideal Candidate:
- 3â6+ years in e-commerce growth/CRO or a comparable self-serve motion, with hands-on ownership across traffic and on-site conversion.
- Proven work in split testing, funnel diagnostics, heuristic reviews, and conversion best practices.
- Clear communicator who partners well with Product, Design, and Engineers; comfortable proposing V1s and iterating.
- Comfortable writing or critiquing concise, persuasive on-site copy.
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